About Salam for Cultural Communication
SALAM Project for Cultural Communication was
founded in 2015, as a national project that aims to
spread cultural communication, build bridges of
communication with diverse peoples and cultures and
enhance the positive mental image of the Kingdom of
Saudi Arabia and promote its international standing.
SALAM is based on three main directions: knowledge
building, empowerment, and effective practice.
Knowledge building is promoted by conducting
research studies, developing reports, setting indicators
in cultural communication and mental image, while
feeding SALAM Knowledge Hub on such strengths.
Taken together, for SALAM to achieve empowerment, it
builds and develops national capabilities through a
series of qualification, educational and orientation
programs.
SALAM supports active participation by developing and
supporting community initiatives that build bridges for
cultural communication between various cultures.
SALAM believes that these efforts will be optimized
through local and international partnerships of shared
goals, and the adoption of best institutional practices to
ensure sustainable resources of cultural
communication.
Vision
To Be a Pioneer in Cultural Communication
Mission
To communicate culturally with the world, driven by the shared human values, contributing to building knowledge, capability development and effective engagement in enhancing the position of Kingdom globally.
Salam Values
Initiation
Empowerment
Belonging
Sustainability
Diversity
Salam Objectives
To contribute to building an intellectual and knowledge-based system for human shared principles
To develop capabilities and competencies in cultural communication
To develop potential avenues for cultural communication across different cultures and societies
To establish and develop strategic partnerships at the local and global levels
To achieve institutional excellence
Organization Chart
