Salam Publications


The Knowledge Hub carries out research projects relevant to the mental image and cultural communication, which represents the goals of Salam's project. Since the establishment of Salam in 2015, the Knowledge Hub has released about 80 publications, including research studies, books, reports and indicators. The publications address procedural scientific topics represented in a series of mental image of the Kingdom of Saudi Arabia among other peoples and societies, a series of special reports, a twenty-fact series about the Kingdom not covered by the international media, a series of issues and challenges, a series of educational materials for Salam's programs, and a series of well-known figures, organizations and indicators , a series of international reports on the Kingdom, and the diplomatic pouch, which includes answers to the most important questions faced by diplomats, scholars, and Saudi visitors in other countries.

Publications Series

Overview: Salam encourages a series of in-depth research and university dissertations relevant to the mental image of the Kingdom. This study makes up the first part of the series.

Overview: This publication answers the essential questions that Saudi diplomats, scholarships, and visitors to other countries may encounter. It includes answers to 66 questions, and they were categorized into seven axes: human rights, women's issues, educational issues, political issues, legal issues, religious issues, terrorism, and extremism issues.

Overview: This series includes numerous facts and figures, showing the progress of development This series includes a great number of facts and figures that illustrate the process of development and modernization in the Kingdom of Saudi Arabia in different fields, including economic, scientific, artistic, sport, tourism, and security. It aims to show the true reality of the Kingdom and represent an image worthy of its position at the regional and global levels. Moreover, the series aims to benefit those interested in the Kingdom, including international institutions, research centers, press releases, and figures to learn more about the reality of the Kingdom, the renaissance it is witnessing, and the future it seeks to create.

Overview: These educational series support the training and preparation projects and programs implemented by Salam’s Project at the level of the Kingdom of Saudi Arabia in the fields of mental image, coexistence, and cultural communication.

Overview: This series illustrates a list of the most prominent influential figures and organizations at the international level, from different nationalities and interests.

Overview: This series represents ten focused and brief studies dealing with issues of concern to the Kingdom of Saudi Arabia and the mental image.

Overview: This series provides the detailed dynamics of the mental image of the Kingdom of Saudi Arabia as shaped across several European, Muslim and Arab countries. The series features the overarching characteristics, type, trends and the factors affecting the mental image. Coupled with this series were several research studies pertinent to the mental image of the Kingdom, such as improvement mechanisms, the role of Saudi universities in shaping the mental image and the effect of the negative use of social media, aimed at stereotyping. This series has many studies including:

Overview: This series specializes in highlighting the kingdom's civilized facts and achievements that are not covered either by the traditional media or the modern social media channels. It includes topics such as the achievements of the Kingdom in the fields of education, women, and terrorism.

Overview: This is a special series that monitors and addresses the issues and challenges raised by international reports towards the Kingdom of Saudi Arabia. Such as issues related to religious freedoms, public freedoms, and human and women's rights.

Overview: These are periodic sub-indicators of the mental image components of the Kingdom of Saudi Arabia. It constitutes a general indicator of the Kingdom's image in international reports in several countries around the world. The series of indicators currently consists of two indicators: The Women’s Issues indicator and The Terrorism indicator.

Overview: This study aims to identify the role of universities in building the mental image. Moreover, the study proposed a vision that enables universities to build a positive mental image of the Kingdom of Saudi Arabia.

Overview: These Educational Materials represent publications in relation to preparing young leaders for global dialogue in different areas and subjects.