One of the strategic options adopted by the Salam Project for capacity development and impart knowledge, skills, and trends in the field of cultural communication and stereotype, through various programs and activities that ensure outputs believe in the common humanity as a means of living, understanding, and communication by activating the principles, values, and pillars of global citizenship to globally highlight the positive image of Kingdom of Saudi Arabia.
Transfer of Knowledge
Building national abilities in the field of cultural communication
Enhancing the positive image of the Kingdom