About Us
Vision
To Be a Pioneer in Cultural Communication.
Mission
To communicate culturally with the world, driven by the shared human values, contributing to building knowledge, capability development and effective engagement in enhancing the position of Kingdom globally.
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Salam Values
- Initiation
- Empowerment
- Affiliation
- Sustainability
- Diversity
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Salam
Latest Newts
AlUla ‒ Journey Through Time photography exhibition in Milan set
ALULA ‒ AlUla, the Saudi region of great historical and archaeological...
DRESSED IN WHITE
Children enjoy the snowfall that hit the mountains, farms and roads...
BREATHTAKING BEACHES
An enchanting aerial view of the Duba port city, located on...
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