It is a national educational program concerned with developing national capabilities participating in regional and international forums and events, and provide them with knowledge base, set of skills, and positivity in cultural communication to highlight the positive image of the Kingdom of Saudi Arabia by carrying out specific topics and activities to enable the participants to better communicate with different societies and cultures and enhance their empowerment of a positive and influential presence in global participation.
To build national capabilities eligible to participate in international meetings
To increase the participants’ knowledge, skills and experiences on international issues raised about the Kingdom and their impact
To provide delegations with objective facts about the Kingdom of Saudi Arabia and its regional and international position
Participants acquire the necessary skills to convey a cultural image that best reflects the Kingdom’s position
To enhance partnerships with government sectors in preparing delegations to participate in international conferences and events and promote cultural communication