Emphasizing cultural diversity respect.

Building Communication Channels across Different Cultures

Promoting Coexistence with Different Cultures

Enhancing the Positive Mental Image of the Kingdom

About Us

Vision

To Be a Pioneer in Cultural Communication.

Mission

To communicate culturally with the world, driven by the shared human values, contributing to building knowledge, capability development and effective engagement in enhancing the position of Kingdom globally.

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Salam Image
Salam Image
+2000
Applicants
+1000
Training Hours
+30
Workshops
+180
Graduates
+80
Publications

Salam Values

  • Initiation
  • Empowerment
  • Affiliation

Media

Latest News

AlUla ‒ Journey Through Time photography exhibition in Milan set

ALULA ‒ AlUla, the Saudi region of great historical and archaeological...

DRESSED IN WHITE

Children enjoy the snowfall that hit the mountains, farms and roads...

BREATHTAKING BEACHES

An enchanting aerial view of the Duba port city, located on...

Gallery

Gallery

Salam

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